Electrician website design for the jobs you actually want
Your phone rings for switch replacements while the panel upgrades go to whoever explained them best. WebCore builds your electrician website to win the bigger jobs and prove you're licensed, then keeps working on it after launch.
Name it, and it starts building your electrical site.
Your site is booking the small jobs
Most electrical websites say the same thing: residential, commercial, industrial, licensed and insured. Then they list every service in one paragraph. Google can't tell what you're best at, and neither can the homeowner planning a panel upgrade.
So the site books what's easy to explain. A switch, an outlet, a fixture. The jobs with real margin, like EV chargers, service upgrades and full rewires, go to the electrician whose site answered the homeowner's questions first.
Nobody reads about panel capacity on a page that hasn't loaded.
We measured 28 electrician websites across Ontario for the September 2026 Web Index, the biggest trade sample in it. The median one took 6.9 seconds to show its headline on a mid-range phone over slow 4G. That's nearly three times the 2.5 seconds Google calls good. And in Google's 2016 study of mobile sites, 53% of visits were abandoned once a page took longer than three seconds.
What an electrician website should sell
Six things. Half of them are about trust, because letting a stranger into your electrical panel is a bigger decision than it looks from the truck.
Your licence number, up top
Ontario homeowners are told to hire a licensed electrical contractor, and the careful ones check. Your ECRA/ESA licence number belongs near the top of the page, not in the footer.
A page that sells EV chargers
What a Level 2 charger needs, whether the panel can take it, and how the permit works. Answer those and you get the call from the person who just bought the car.
Panel upgrades, explained
Why a 100 amp service struggles with a heat pump, a car charger and a hot tub, in words a homeowner can follow. On this job, the explanation is the sales pitch.
Older homes and knob and tube
Buyers of older homes get told by their insurer to deal with knob and tube wiring. A clear page on rewiring reaches them at the exact moment they need you.
Permits, in plain words
Who takes out the ESA permit, when the inspection happens, what the homeowner has to do. Put it on the page and stop answering the same phone call over and over.
Details Google can read
Hours, service area and phone number as structured data, the format search engines and AI assistants read. In the Web Index, 49% of the 130 sites we checked had none.
Up and running in about 15 minutes
Name your agent
Brief it the way you'd brief an apprentice on day one: the work you want, the work you don't, the areas you cover. It asks about the rest.
Review it, then go live
A site is typically live in about 15 minutes, on your own domain, with the speed and search setup already done.
Text it the changes
“Add a page for EV charger installs and link it from the homepage” is a single text. Your agent builds the page and ships it.
Ghost-Writer, the writing side of your agent, asks about jobs you've actually done, like the service upgrade in a hundred-year-old semi, and writes the page from your answers. Google rewards first-hand experience, and nobody else has yours.
What we measured on electrician websites in Ontario
The Ontario Trades Web Index puts real trade and clinic websites through Google PageSpeed Insights, on the simulated mid-range Android phone and slow 4G connection Google uses. The September 2026 edition covered 146 sites in 13 Ontario towns. No business is named.
- Electricians: 28 sites, the largest trade sample in the Index, with a median mobile score of 61 out of 100.
- Median time to show the headline on a phone: 6.9 seconds, against the 2.5 Google calls good.
- 11% of electrician sites scored poor, under 50, the smallest share of any trade except med spas.
- Across all 146 sites, the median was 7.0 seconds and 91% took longer than three.
Electricians sit almost exactly on the Index median: 6.9 seconds against 7.0 for all 146 sites. But the middle of a slow pack is still slow, and nearly three times as long as Google wants. Read the full Index.
What electricians ask before they switch
Do I have to start over with a new site?
No. We move your pages, copy and URLs onto WebCore, so the addresses Google already knows keep working. Keep your look or ask for a new one. You can price the move in about 30 seconds, no call needed.
What does it cost?
Plans start at $99 a month and you can cancel anytime. No $5k build fee up front. SEO and Ghost-Writer are $50 a month each on that plan, or included on Starter at $299. See all plans.
I mostly want commercial work. Can the site say that?
Yes. Your agent builds around what you say you want more of. If that's commercial fit-outs, the homepage and service pages lead with them, and residential gets one page instead of ten.
Who writes all these pages?
Your agent drafts them from your answers, and you can change any line by text. For the longer pages, Ghost-Writer interviews you first, so the words are yours.
Win the jobs worth driving to
Name your agent and it starts building an electrician website that sells your best work. It's typically live in about 15 minutes.
Built for other trades too
From the blog
- The six pages every service website needs
- How to write website copy that converts
- The local SEO checklist