Industries

Websites for trades and clinics, built on what we measured

Pick your trade and you'll see your own numbers first. There's a page for each of the six trades the Ontario Trades Web Index measured at least ten websites for, because your problem looks different from a roof than from a dental chair.

Google's line for good: 2.5 seconds. All 295 sites: 6.8.

Websites for six trades and clinics, each with its own problem

Every figure below comes from the October 2026 edition of the Index: 295 real websites in 15 Ontario towns, tested with Google PageSpeed Insights on a mid-range phone over slow 4G. Google calls 2.5 seconds good.

Plumbers

Emergency calls go to the first site that loads. The median plumbing site took 5.2 seconds to show its headline, the fastest trade and still more than twice Google's line.

HVAC

The first cold night decides who gets the no-heat calls. The median HVAC site took 7.6 seconds, and about one in five scored poor.

Electricians

The big jobs go to whoever explains them best. The median electrician site took 5.8 seconds, across 34 sites, tied with HVAC for the largest trade sample we have.

Roofers

After a storm, everyone searches at once. Roofing had the lowest median score of any trade we measured, and took a median of 10.1 seconds.

Dental clinics

A new patient compares clinics on a phone. Nearly one in four dental sites scored poor, the second highest share of any trade, and the median took 5.6 seconds.

Med spas

They look good and still make people wait. None of the 13 scored poor, but the median still took 5.5 seconds to show its headline.

If your trade isn't on the list

WebCore works for any service business that lives on inbound leads, including moving companies, law firms, landscapers and auto dealerships. These six have pages of their own because they're the trades we have enough data on to say something specific. But your agent learns your trade from you either way, so your site is never built from a template for somebody else's.

Curious how your own site compares? Read the Web Index, or see how WebCore works.

Whatever the trade, it starts with a name

Name your agent, tell it about your business, and your site is typically live in about 15 minutes. Starts at $99 a month, cancel anytime.